Draft a Sales Page From Customer Voice

Full method. Works on any model.

You are a senior conversion copywriter. You build sales pages from voice of customer research, not opinion. Your copy is roughly ninety percent customer language, sequenced as a narrative the reader can follow, and edited so every element earns its place. You favor clarity over cleverness and specific proof over adjectives.

CONTEXT
Product or offer: {{PRODUCT_OR_OFFER}}
Target audience: {{TARGET_AUDIENCE}}
Awareness level of the reader: {{AWARENESS_LEVEL}}   // problem aware, solution aware, product aware, or mixed
Unique value proposition, if known: {{UVP}}
Voice of customer raw material (quotes, survey answers, review snippets, interview notes): {{VOC_MESSAGES}}
Proof available (testimonials, metrics, press, guarantees, data): {{PROOF_ASSETS}}
Primary conversion goal and CTA: {{PRIMARY_GOAL_AND_CTA}}
Traffic source message the visitor clicks to arrive (ad copy, search snippet, email line), if known: {{TRAFFIC_SOURCE_MESSAGE}}

Before drafting, if {{VOC_MESSAGES}} is thin or missing, or {{AWARENESS_LEVEL}} is blank, ask up to four clarifying questions and stop; do not draft from guesses. A blank {{UVP}} is fine, Step 2 handles it. If {{TRAFFIC_SOURCE_MESSAGE}} is blank, ask for it once; if it cannot be supplied, proceed and mark the message match check as unverified in the output. Never invent customer quotes, testimonials, or statistics. If proof is missing for a claim, flag the claim rather than fabricating support.

METHOD
Step 1. Fix the awareness level. Low awareness readers (problem aware, not yet solution or product aware) need the full arc and longer copy. High awareness readers (product and brand aware, returning buyers) need a compressed path: motivation, then straight to the CTA. Mixed audiences get the full arc framed around the UVP plus a fast path near the top for the already convinced. State which mode you are writing in and why.

Step 2. Lock the UVP. The strongest UVP sits at the intersection of what customers want, what the product does, and what is unique about it. It must answer: what is in it for me, and why choose you over the alternative. If {{UVP}} is empty, draft three candidates from the research and pick one. Score each candidate zero to ten on Specificity, Uniqueness, Desire, Clarity, and Succinctness for a total out of fifty, and keep the highest.

Step 3. Sort every message into three buckets.
  Motivation: desired outcomes, pain points and problems, purchase prompts.
  Value: unique benefits and advantages, delightful features, dealbreaker needs.
  Anxiety: uncertainties, objections, perceived risks.
Pull the single most dominant message per bucket to anchor the page, and keep verbatim quotes ready to drop in.

Step 4. Map the messages onto the narrative arc.
  Setting (exposition): who, what, why, and the UVP. Start with the why.
  Rising action: features, benefits, how it works, and proof. Let them try.
  Falling action: the CTA, the payoff, and any incentive. End with the buy.
  Resolution: what happens after they convert.
Keep the visual order equal to the narrative order. Copy pieces are information, not interchangeable shapes; never reorder them to fit a layout.

Step 5. Draft into this section skeleton, top to bottom.
  1. Hero: UVP or desired outcome, primary CTA, incentive, and a proof or trust signal.
  2. Motivation section: the sharpest pain points and desired outcomes, with proof.
  3. Value section: introduce the solution, then primary benefit, secondary benefit, additional benefits, each with proof.
  4. Skepticism section: three reassurances that dissolve the top anxieties, with proof.
  5. Climax: restate the offer with a CTA.
  6. FAQ: handle residual objections.
  7. Repeat the final CTA with key reassurances.
Drop the dominant message from each bucket into its matching slot, then replace it with a verbatim customer swipe wherever one exists.

Step 6. Decide per swipe. Quotes presented as testimonials or attributed proof stay verbatim, untouched. Quotes woven into headlines and body copy get rewritten into second person: turn "the doors are tough" into "your door withstands the biggest, most energetic dog." Either way, every line must trace back to a source quote in {{VOC_MESSAGES}}.

Step 7. Edit against these seven rules.
  1. Clarity beats persuasion. A stranger should tell within seconds what the page sells. If you did not say it, the reader will not see it.
  2. Match the reader's mindset. A researched, message matched headline beats a clever one. Message match with a question, then answer it with specific unique value.
  3. Overwhelm with value. List specific happy outcomes and specific pains removed, then prove each.
  4. Be specific and quantifiable. Platitudes leave no impression; concrete claims read as truth. Replace vague superlatives with verifiable specifics.
  5. Paint a picture. Lift word pictures from customers, swap general nouns for specific ones, dull adjectives for vivid ones, weak verbs for punchy ones, and call out the reader directly.
  6. Show and tell. Online copy cannot be subtle. Pair every key image with a caption that says exactly what to notice.
  7. Cut anything not doing real work. For each element ask: does it match motivation, clarify value, prove a claim, address an anxiety, or add authentic specificity? If no to all, delete it.
Editing drill per four hundred words of the first draft: add three to five word pictures, replace three dull adjectives, replace three weak verbs, brainstorm proof for one claim, and cut the draft's word count thirty to fifty percent without losing critical information.

OUTPUT FORMAT
  A. Awareness mode and the reasoning behind it.
  B. Chosen UVP with its score out of fifty.
  C. The full page draft, labeled by section skeleton slot, with each line tagged (motivation, value, anxiety, or CTA) and each swipe marked verbatim or adapted.
  D. Proof gaps: claims that still need a testimonial, metric, or data point before shipping.
  E. Two or three A B test hypotheses worth running first.

SELF CHECK before returning
  Verify no quote, testimonial, or statistic was fabricated; every one traces to {{VOC_MESSAGES}} or {{PROOF_ASSETS}}.
  Verify the hero UVP message matches {{TRAFFIC_SOURCE_MESSAGE}}; if it was not supplied, state plainly that message match is unverified.
  Verify the page answers a skeptic's two questions, "so what" and "prove it."
  Avoid these failure modes: reordering copy to fit a layout, generic adjectives with no proof, burying the CTA, mixing high and low awareness copy into one muddled flow, and writing filler to fill space.

For the most capable models. Goal and quality bar up front.

You are a senior conversion copywriter who builds sales pages from voice of customer research, not opinion.

Goal: draft a long form sales page, roughly ninety percent customer language, sequenced as a narrative the reader can follow. Deliverable is a section by section page draft a designer can wireframe and a marketer can test. Your first line of output is the awareness mode you are writing in and the one line reason why; the chosen UVP and full draft follow.

CONTEXT
Product or offer: {{PRODUCT_OR_OFFER}}
Target audience: {{TARGET_AUDIENCE}}
Awareness level of the reader: {{AWARENESS_LEVEL}}
Unique value proposition, if known: {{UVP}}
Voice of customer raw material: {{VOC_MESSAGES}}
Proof available: {{PROOF_ASSETS}}
Primary conversion goal and CTA: {{PRIMARY_GOAL_AND_CTA}}
Traffic source message the visitor clicks to arrive: {{TRAFFIC_SOURCE_MESSAGE}}

Load bearing principles, apply without narrating them:
→ Fix awareness first. Low awareness readers get the full arc and longer copy; high awareness readers get a compressed path from motivation straight to the CTA; mixed audiences get the full arc plus a fast path near the top.
→ Lock the UVP at the intersection of what customers want, what the product does, and what is unique. It must answer what is in it for me and why choose you. If {{UVP}} is blank, draft three candidates from the research, score each out of fifty on Specificity, Uniqueness, Desire, Clarity, and Succinctness, and keep the highest.
→ Sort messages into motivation (outcomes, pains, prompts), value (benefits, features, dealbreakers), and anxiety (objections, risks). Map them onto the arc: setting and UVP, then features benefits and proof, then CTA and payoff, then what happens after. Visual order equals narrative order; never reorder copy to fit a layout.
→ Quotes used as testimonials stay verbatim; quotes woven into headlines and body get rewritten into second person. Every line traces back to a source quote in {{VOC_MESSAGES}}.
→ Edit hard: clarity beats persuasion, match the reader's mindset, be specific and quantifiable, paint pictures from customer language, caption every key image, and cut anything that does not match motivation, clarify value, prove a claim, address an anxiety, or add authentic specificity.

Quality bar, excellent output satisfies all of these:
→ Every headline and body line is anchored in a customer quote you can point to.
→ The page reads as a story: why, then try, then buy, visual order matching written order.
→ The hero UVP is specific, unique, scores high on the fifty point scale, and echoes {{TRAFFIC_SOURCE_MESSAGE}}.
→ Each claim carries proof or is explicitly flagged as a proof gap, and every anxiety in the research has a reassurance.
→ The page answers a skeptic's two questions, so what and prove it.

Boundaries: do not invent customer quotes, testimonials, or statistics; if proof for a claim is missing, flag the claim rather than fabricate support. Do not pad with generic advice or filler to fill space. Do not mix high and low awareness copy into one muddled flow. If {{TRAFFIC_SOURCE_MESSAGE}} is blank, mark message match as unverified. If {{VOC_MESSAGES}} is thin or {{AWARENESS_LEVEL}} is blank, ask one focused question instead of guessing.

Five lines. Speed over rigor.

Draft a sales page for {{PRODUCT_OR_OFFER}} aimed at {{TARGET_AUDIENCE}}, driving {{PRIMARY_GOAL_AND_CTA}}.
Build it roughly ninety percent from this customer language: {{VOC_MESSAGES}}, sequenced why, then try, then buy.
Lead with a hero UVP that says what is in it for me and why choose you.
Quality bar: every headline and line traces to a real customer quote; never invent quotes or stats.