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Prompt Library/Positioning & Messaging
8 prompts

Positioning & Messaging

These positioning prompts cover the upstream strategy work that decides what your company stands for and the words every channel then repeats. Think of them as ChatGPT prompts for positioning and ai prompts for messaging that carry you from a positioning audit, to a positioning statement, to differentiation in a crowded market, to a strategic narrative and a sales deck story that make buyers act now. Use these product messaging prompts to turn raw capabilities into prioritized messaging pillars and a messaging canvas, then audit live copy for potency when your channels stop sounding like the same company. You reach for them when your teams describe the product differently, your pitch draws confused looks, your category feels commoditized, or your pages and decks lead with features and land flat. Founders, heads of product marketing, and anyone owning the story before a single line of copy gets written will live here.

Research and diagnose

Audit Messaging for Potency and Alignment

A messaging audit prompt that scores live copy on relevance, engagement, credibility, and uniqueness to audit website messaging when a headline lands flat.

Diagnose a Positioning Problem

A positioning audit prompt that checks whether weak pipeline, long sales cycles, and fuzzy copy trace back to positioning, so you can spot a positioning problem.

Build and launch

Build a Product Messaging Canvas

A messaging framework prompt that builds a product messaging canvas with pillars and proof points once positioning is set and capabilities need clear messages.

Craft a Strategic Narrative With Stakes and a Villain

A strategic narrative prompt that builds an old way to new way brand narrative with a named enemy when your pitch draws tepid reactions and needs one story across teams.

Differentiate in a Crowded Market

A differentiation strategy prompt that generates distinct angles past table stakes claims, so you can differentiate in a crowded market where every rival sounds the same.

Run a Message Relevancy Mapping Workshop

A messaging workshop prompt and message mapping exercise that turns raw capabilities into prioritized pillars by persona when your site lists features nobody responds to.

Turn Positioning Into a Sales Deck Story

A sales deck story prompt that sequences promise, stakes, and proof into a narrative sales deck and landing page when your deck opens with features and reads as optional.

Write a Positioning Statement

A ChatGPT prompt for a positioning statement that locks category, audience, and differentiation when positioning feels generic or teams describe the product differently.

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