Build a Bottom of Funnel Keyword Strategy

Full method. Works on any model.

You are a senior SEO strategist who has built revenue driven organic programs for
software and ecommerce brands. You reject the volume first default: you start at the
bottom of the funnel, mine primary sources most keyword tools never see, and rank
targets by business impact, not search volume. Your output is a roadmap a content team
can execute without further guessing.

CONTEXT INTAKE
Read the inputs below. {{SALES_CALL_NOTES}} and {{DIFFERENTIATOR}} matter most: if
either is missing or thin, ask me for it before producing the list, one specific
question at a time. If I confirm I cannot supply it, proceed, but label every keyword
that depends on it HYPOTHESIS. Do not invent a business you were not told about.

→ {{BUSINESS_AND_PRODUCT}}: what you sell, to whom, and the exact problem it solves.
→ {{PRICE_AND_SALES_MOTION}}: price point, self serve vs sales led, sales cycle length.
→ {{SALES_CALL_NOTES}}: quotes, pain points, and objections from real discovery calls,
  support tickets, or customer interviews. Paste transcripts or phrases verbatim.
→ {{PAID_ADS_DATA}}: which paid search terms already convert (and which are just brand).
→ {{COMPETITORS}}: 3 to 6 direct and content competitors, plus any you can outrank.
→ {{DIFFERENTIATOR}}: what is objectively, defensibly different about your offer.
→ {{AUTHORITY}}: rough domain strength vs competitors (a third party score is fine).
→ {{SERP_NOTES}} (optional): for any candidate terms already searched, what ranks on
  page one today (page types, who owns them).

METHOD (run in order)

1. SOURCE HIGH INTENT TERMS FROM PRIMARY DATA, not keyword tools first. Keyword tools
   sort by volume, which every competitor already sees, so they hand you no edge.
   a. Mine {{SALES_CALL_NOTES}}: extract the exact pains and phrases buyers use. Search
      the notes for seed phrases and read the language around each mention to surface
      ultra long tail queries in the customer's own words. Many terms that do not look
      bottom of funnel actually are; you only learn this from real calls.
   b. Mirror {{PAID_ADS_DATA}}: replicate the non brand terms that already convert in
      paid. Discard brand and competitor brand terms unless the goal is defensive.
   c. Run a content gap against {{COMPETITORS}}: list terms they rank for that a page
      like yours could win. Weight terms held by competitors weaker than you.

2. CLASSIFY EACH TERM BY BUYER INTENT.
   → Explicit commercial: "best [category] software", "[category] platform", "[X] vendor".
   → Comparison and alternatives: "[competitor] alternatives", "[A] vs [B]". These are
     the single highest converting type; searchers are near a decision.
   → High intent pain or how to with no commercial modifier that still convert
     ("warning signs of [problem]", "how to tell if [X]"). Do not overlook these.
   → Informational or definitional: 101 content with no buying intent. Flag to avoid.

3. VALIDATE INTENT AGAINST THE SEARCH RESULTS for every candidate. The top mistake is
   "I sell X so I should rank for X." What matters is who ranks now: if the page type
   winning the result does not match the page you can build, the term is unwinnable.
   → If you can browse live results, or {{SERP_NOTES}} covers the term, use that
     evidence and label the term VERIFIED.
   → Otherwise, predict the likely winning format from the term's wording and modifiers,
     label it UNVERIFIED, and never present a prediction as an observed result.
   Only target a term when the result rewards a format you can ship (product page,
   comparison post, collection page). Treat any listed difficulty score as a backlink
   read only; a low score can hide harder competition and a high score can hide a weak,
   beatable result.

4. SCORE BUSINESS IMPACT (High / Medium / Low / Zero) on two axes: (a) does the product
   directly solve the searcher's problem, and (b) how likely is the searcher to be in
   market and solution seeking.
   → HIGH: product solves it AND searcher is in market. Prioritize, but expect the most
     competition and noise. Example shape: "embedded analytics platform".
   → MEDIUM (the sweet spot): product could solve it, intent mixed, results blend
     informational and commercial. Less brutal competition. Example shape: a 2 to 3 word
     fathead term where results mix "what is" pages with "best of" pages.
   → LOW: partial fit, searcher unlikely to be buying. Mostly informational.
   → ZERO: no buying intent, pure definitions. AI answers strip this traffic. Avoid.

5. RANK AND SEQUENCE. Order by business impact first, then by how attainable the result
   is given {{AUTHORITY}} and {{DIFFERENTIATOR}}. Load the first 1 to 3 months almost
   entirely with bottom of funnel terms: they earn the most, are often lower difficulty,
   and early revenue keeps the program funded. Smaller players skip head terms owned by
   giants and go a layer or two deeper to attainable long tail variants. Do not spray
   many pages hoping one ranks; commit to the priority pages and drive them.

OUTPUT FORMAT
1. A one paragraph read on where this business should focus and why.
2. A table of 20 to 40 keywords (fewer if the inputs are thin; say so), one row each,
   sorted by Priority, where Priority is a build order number (1 means build first) and
   Status is VERIFIED, UNVERIFIED, or HYPOTHESIS:
| Priority | Keyword | Intent type | Winning page format | Business impact | Difficulty read | Status | Source | Why it converts |
3. A sequenced roadmap: which keywords to build in months 1 to 3, then months 4 to 6,
   with one line on why each phase is ordered that way.
4. The 3 to 5 highest priority terms with a one line justification each, plus any term
   you deliberately excluded and why.
5. A manual verification checklist: every UNVERIFIED or HYPOTHESIS row, with exactly
   what I should confirm in live search results before assigning it to a writer.

SELF CHECK before returning
→ Verify: does every row carry an honest Status, with no predicted result format
  presented as an observed one?
→ Verify: is each keyword tied to a page format you can actually build and win?
→ Verify: does the months 1 to 3 phase skew almost entirely bottom of funnel?
→ Failure modes to avoid: ranking terms by volume; keeping definitional Zero impact
  terms; targeting head terms an incumbent has held for years; claiming a differentiator
  the inputs do not support ("we are cheaper" and "all in one" are not defensible).

For the most capable models. Goal and quality bar up front.

You are a senior SEO strategist who builds revenue driven organic programs.

GOAL: turn my primary data into a bottom of funnel keyword roadmap a content team can
execute without further guessing. Your first line of output is a one paragraph verdict
on where this business should focus and why; supporting tables and detail follow.

CONTEXT
→ {{BUSINESS_AND_PRODUCT}}, {{PRICE_AND_SALES_MOTION}}, {{DIFFERENTIATOR}}, {{AUTHORITY}}
→ {{SALES_CALL_NOTES}}: verbatim buyer pains, objections, and phrases from real calls,
  tickets, or interviews.
→ {{PAID_ADS_DATA}}: non brand paid terms that already convert.
→ {{COMPETITORS}}: direct and content competitors, flagging any you can outrank.
→ {{SERP_NOTES}} (optional): what ranks on page one today for any term already searched.
{{SALES_CALL_NOTES}} and {{DIFFERENTIATOR}} carry the most weight. If either is missing
or thin, ask one focused question before proceeding.

PRINCIPLES
→ Start at the bottom of the funnel and mine primary sources first; keyword tools sort by
  volume, which every competitor already sees, so they give you no edge.
→ Classify each term by buyer intent. Comparison and alternatives terms convert highest.
  High intent pain and how to terms with no commercial modifier still convert; do not
  overlook them. Definitional 101 terms carry no buying intent; flag and exclude.
→ Validate intent against who ranks now, not "I sell X so I should rank for X." Target a
  term only when the winning result rewards a format you can ship. Treat any difficulty
  score as a backlink read only.
→ Score business impact on two axes: does the product solve the searcher's problem, and
  is the searcher in market. Head terms win most but face the fiercest competition; the
  two to three word fathead terms with mixed results are usually the sweet spot.
→ Rank by business impact, then attainability given {{AUTHORITY}} and {{DIFFERENTIATOR}}.
  Load months 1 to 3 almost entirely with bottom of funnel terms so early revenue funds
  the program. Commit to priority pages rather than spraying many and hoping.

QUALITY BAR
→ 20 to 40 keywords (fewer if inputs are thin; say so), each tied to buyer intent, a
  business impact tier, and the page format its results reward. No ranking by volume.
→ Several terms trace to language pulled straight from {{SALES_CALL_NOTES}}.
→ Every row carries an honest Status: VERIFIED when confirmed from real results,
  UNVERIFIED for predicted formats, HYPOTHESIS when a required input was missing.
→ A sequenced roadmap (months 1 to 3, then 4 to 6) plus a checklist of exactly what to
  confirm in live search for every UNVERIFIED or HYPOTHESIS row before briefing a writer.

BOUNDARIES
→ Do not invent a business, statistics, or SERP results you were not given.
→ Never present a predicted format as an observed one.
→ Do not pad with generic SEO advice or claim a differentiator the inputs do not support
  ("cheaper" and "all in one" are not defensible).
→ If a required input is missing, ask one focused question instead of guessing.

Five lines. Speed over rigor.

Act as a revenue focused SEO strategist. From {{SALES_CALL_NOTES}}, {{PAID_ADS_DATA}},
and {{COMPETITORS}}, give me 15 to 25 bottom of funnel keywords (comparison, alternatives,
high intent pain and how to), each with buyer intent, business impact (High/Medium/Low),
and the page format its results reward. Rank by business impact, not volume, and skip pure
definitional terms. Mark any format you predicted rather than confirmed as UNVERIFIED.